"The Mineral Makeup Coach Blog"

Advanced Mineral Makeup Techniques For The FACE

Welcome to a 3-part tutorial on advanced mineral makeup techniques!  This 3-part series is entitled "The Fortune is in The Face" and it will help you solve 3 areas of concern for women: Face, Eyes & Lips.  Enjoy!

There are 9 basic facial shapes: Round, Square, Heart, Pear/Triangle, Oblong, Rectangle, Diamond, Inverted Triangle, Oval.

An oval-shaped face is considered the perfect facial shape.  It’s easy to achieve an oval-shaped face with nothing more than foundation and powder.

Sculpting the Face to Perfection:

The following technique will add color, warmth and life to EVERY face.  The subtle effect of facial sculpting can
also add a youthful glow to your complexion and make fuller faces appear much slimmer and younger.

Basic facial “sculpting” involves highlighting and contouring the face.  Highlighting or lightening brings everything forward.  Contouring or darkening/deepening makes everything recede.

Through facial sculpting, we pull forward the area of the face we want to see (the oval area) and push back the areas we don’t want to see. 

What you need to start: 3 shades of foundation or powder (highlight powder and bronzers) in 3 different DEPTH levels.

 

1. First color choice should MATCH your skin exactly- your true foundation color.  For example, let's say you wear NEUTRAL BEIGE in PRIIA's Essential Cover Loose Mineral Foundation.
2. Second choice is your HIGHLIGHT color.  This color should be one level LIGHTER than your first color; preferably with the same undertone. (Your choice would be Neutral Ivory Foundation)
3. Third choice is your CONTOUR shade.  It should be one level DEEPER; preferably with the same undertone.  Here’s where you can use matte bronzers if you choose.  DO NOT USE BLUSH TO
   CONTOUR. (You could use Neutral Tan Foundation)

 To begin sculpting: 

1. Apply the first color (true foundation color) in a light layer all over the face.  Visualize an OVAL on your
   face.  The width of the oval is your eye sockets; the height and length of the oval extends from the tip ofyour forehead to the tip of your chin. The reason behind envisioning an oval is to help see where to
   highlight and contour.   
2. Next, apply your second color (highlight color) to the high points inside the oval.  These include: forehead, under the eyes at the top of your cheekbones (zygomatic arch), and the tip of the chin. 
3. Finally, apply your third color (contour color) to the areas OUTSIDE of the oval such as temples, along the hairline and sides of the cheeks down to the jaw.  Finish off the look with a light dusting of powder in either translucent or one that matches the true skin tone.

 

*TIP: If you want more of a dramatic appearance (i.e. special events, photo shoots, etc.), then choose a more dramatic contrast between the 3 shade choices.  Just remember, the more dramatic your color choices, the more carefully and thoroughly you’ll need to blend the shades together.

Rule of Thumb: With ivory/beige skin tones, you will CONTOUR more than you highlight.  With bronze/ebony skin, you will HIGHLIGHT more than you contour.

Was this post helpful to you?  Let me know! I'd love to hear from you.

Stay tuned for Part 2 in this series: EYES

Cheers!

-Kelley (a.k.a. The Mineral Makeup Coach)

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Are YOU Fun & Flirty?

Things That Make You Go Hhhhmmm...

On March 11^th 2013, PRIIA Cosmetics released updated formulas for two of its best selling products.  One of them was our oil-control powder known as HydraPrime.  The new formula now contains Japanese Green Tea Extract.

Since the release of PRIIA’s two updated formulas, I’ve been made aware of recent various web articles and blog posts written by so-called self-proclaimed“skin care experts” and beauty “gurus” that are intent on disproving thebenefits of using botanicals and extracts in mineral makeup.  Do I think these articles written AFTER the debut of PRIIA's reformulated products are a coincidence?  No, I do not.  Actually, I find them to be almost a personal attack of sorts on my company, my integrity, skin care knowledge and formulating expertise.

In a nutshell, these articles and posts are claiming that companies (such as PRIIA) who are using botanicals and extracts like Japanese Green Tea, are out to fool or “dupe” the customer and that formulas (such as HydraPrime) are simply nothing more than marketing ‘puffery’ and gimmicks. 

First, I’d like to point out that the individuals who are writing these posts and articles have no formal training, licensure, degree or background in the arenas of cosmetic chemistry, esthetics or skin histology.   Unlike a licensed skin care professional or cosmetic chemist, their knowledge is extremely limited and relies vastly on
simply ‘googling’ information.  Anyone can write a beauty article and anyone can buy a book or watch a YouTube video on how to make mineral makeup.  It certainly doesn’t take a genius to do this.

I have had the honor and pleasure to be able to work with some of the esthetic industry’s top skin care professionals and cosmetic chemists and formulators.  With their guidance, I’ve been able to formulate a line of natural mineral cosmetics that I am proud of beyond words.  I stand behind each and every formula I create and manufacture. Any of our products, such as HydraPrime, that contain botanicals and extracts are formulated in such a manner in order to protect and preserve the botanical’s and/or extract’s efficacy.   Through a propriety encapsulation process (akin to liposome technology), we can ensure our botanicals and extracts don’t degrade in a short period of time without having to use preservative systems such as parabens.  If adding botanicals and
extracts to formulas were as easy as just dumping some raw ingredients into powdered makeup and giving it a stir, then everybody would be doing it.  Well, it’s not that easy and everybody is NOT doing it. The process of properly incorporating actives into a formula is actually quite complicated and delicate. 

Another point I feel worth mentioning is the percentages of botanicals and extracts used within formulas.  Some of these recent articles and posts purport that if a botanical and/or extract is listed near the bottom of the ingredient deck, it is essentially rendered ineffective in a formula.  PRIIA’s ingredient decks are always listed in order of predominance.  This means ingredients listed at the top of the deck are in the highest percentage within a formula and ingredients listed toward the bottom are at the lowest percentage within a formula.  The TYPE of botanical or extract determines where it must be placed within our formulas.  For example, our Japanese Green Tea and our Allantoin (derived from the Comfrey plant) CANNOT be used at more than 2% in any given formula otherwise the potential for skin irritation can occur due to their potency.  In simple terms, this means if the total formula batch is 100 grams, these ingredients cannot consist of more than 2 grams (2%) in the formula’s entirety.  By no means does this indicate that the ingredient is ineffective.  We are simply following the recommend and SAFE usage rates.  However, there are certain ingredients, such as in the case of peptides, where they are being used in very small percentages in an overall formula.  I see this in OTC beauty products all of the time- the peptides are listed at the BOTTOM of the ingredient deck when they should be much closer to the top.  In this scenario, the peptide would be ineffective at such a small percentage. Ingredients like peptides need to be higher up on the ingredient deck in order to do their job.  One such company who utilizes peptides in the manner in which they were intended is: IMAGE Skin Care.  It’s a professional skin care line and can only be dispensed by an MD or other licensed skin care professional.  I’ve had the pleasure of working with them for over 7 years.

I’ve always come from the mindset that they are plenty of customers to go around.  I don’t feel the need to bash or question other companies who are formulating exciting and innovative products in order to try and gain more support for my own company.  My products speak for themselves.  Is PRIIA right for EVERYONE?  No, and I’m OK with that fact.  Some customers will choose PRIIA and some won’t.  Whether you are or aren’t a PRIIA customer, you can be assured that the products we manufacture are made with the highest quality ingredients as well as the highest integrity and formulating standards.  :-)

Cheers!

-Kelley (a.k.a. The Mineral Makeup Coach)

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Sensitive Skin & Exfoliation

Proper exfoliation is the key to achieving beautiful, healthy-looking skin.  It smoothes the skin's surface while preparing it to fully receive any nutrients you apply to it.  Without exfoliation, the skin tends to appear dry, dull and lifeless.

The question a lot of people ask is, "I have sensitive skin- can I or should I exfoliate?"  The answer is a resounding YES. 

The trick to exfoliating sensitive skin is to use a modality that won't cause any inflammation or further sensitivities.  Most acid-based exfoliation methods (i.e. chemical peels) and microdermabrasion are a NO NO for those with sensitive skin, rosacea and eczema-prone skin.  If the skin is thin and delicate, a gentle method of exfoliation is preferred.  Fragile and damaged skin means that cellular turnover slows down- a lot.  When this happens, dead skin cells build up quickly making the skin appear dull and act sluggish.  Plus, no products can penetrate properly through layers of dead skin cell buildup and your makeup will not apply smooth and flawless.

So, this leads up to what should be used to exfoliate sensitive skin.  First and foremost, remember to be GENTLE.  Always look for products that contain spherical beeds (such as jojoba spheres) or are made of a very fine powder.  For dry sensitive skin, choose powders such as rice powder or yogurt powder.  If you have oily skin that is sensitive, go for kaolin, rose or glacial clays.  They provide a microfine exfoliation while absorbing excess oil at the same time.  Stay away from any type of 'scrubs' or powders that contain particles that have jagged edges to them.  These types of products (i.e. apricot kernels, walnut shells, etc.) can cause micro-tears in the skin which leads to further inflammation.

It's always best to seek the advice of a licensed skin care professional but if you don't have the time or the funds, you can do at-home treatments.  Any of the ingredients I mentioned above can be found online and/or at your local health food store.  You can mix them with plain distilled water, honey or milk/cream.  Honey is best for oilier skin types while milk is best for those who are more to the drier side.  After cleansing your skin, simply make a paste with the suggested ingredients for your skin type and apply to your face and neck.  Massage gently (avoiding the immediate eye area) for about a minute and rinse off with tepid water.  Follow with your favorite serum or moisturizer.  You should do this 1 to 2 times per week in the evening- leaving at least 2-3 days in between treatments.  So, a good schedule might be to do this on a Wednesday and Sunday evening before bed.

If you're consistent with this routine, you will see a noticeable difference in the way your skin looks and behaves.  Of course, if you experience any irritation with the above mentioned suggestions, stop what you're doing and seek medical advice if necessary.

Happy Exfoliating!

Cheers!

-Kelley (a.k.a. The Mineral Makeup Coach)

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PRIIA Cosmetics Re-Releases Two Favorite Products!

Today PRIIA Cosmetics released 2 of its best-selling products with updated formulations:  HydraPrime Oil-Control Powder and Creamy Under Eye Concealer!

Here's why I'm so excited about these updated formulas...

HydraPrime has been reformulated and now contains Japanese Green Tea Leaf Extract.  The potent antioxidant and anti-aging properties of Green Tea are a perfect addition to this fabulous face powder.  Also, HydraPrime is nearly 100% translucent now, so even deep skin tones can wear this product without worrying about looking 'ashen'.  It still has the same amazing oil-control properties that clients have come to love but now it simply has more beneficial ingredients for your overall complexion.  It can be worn as a primer AND a finishing powder.  It also works wonders for those who have problems with their eye shadows creasing. Simply apply your foundation onto your lids, then apply a small amount of HydraPrime on top and you've got a perfect 'canvas' for layering your favorite shadows and keeping them in place all day (or night) long!  If you're an oily-skinned gal (like me), give HydraPrime a try.  Your skin will thank you!

Next, our best-selling Creamy Under Eye Concealer has been reformulated to contain not one, but TWO amazing extracts: Cucumber Extract and Licorice Root Extract!  Cucumber extract is well-known for its soothing and anti-inflammatory properties and Licorice Root works on lightening and brightening while also decongesting dilated capillaries.  Both of these wonderful extracts work synergistically to aid in healing and to help keep the skin even-toned and soothed.  Our Under Eye Concealer has been a best-seller ever since we launched it in March 2009.  We make and sell so much of this product, I have sometimes wondered if women are eating this stuff! (please don't eat it- it's made for external use only). ;-)

So, if you've got oily skin or dark under eye circles or both (like me...again) - now you have to 2 products to add to your makeup arsenal.  You can find them at www.priia.com .  Oh, FYI- both of these products are 100% Gluten Free!

 

 

Cheers!

-Kelley (a.k.a. The Mineral Makeup Coach)

 

 

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How to Cover a Blemish with PRIIA's Loose Mineral Foundation

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How to Cover a Blemish with PRIIA's Loose Mineral Foundation

Picture this…

You’re getting ready to go out for a night on the town when you discover a large, red pimple smack in the middle of your nose. You frantically search your makeup bag for your handy-dandy PRIIA face concealer only to realize you’re all out. All you have is your PRIIA Essential Cover Loose Mineral Foundation.  What’s a girl to do??? 

Have No Fear- The Mineral Makeup Coach is Here!

First, take a deep breath (just not over your opened jar of loose minerals, please).  All you need for this seemingly impossible task is your PRIIA loose mineral foundation.  Say what???  Yes, you heard that right and here's your step-by-step instructions...

Do your normal foundation application with our skin-loving flat top foundation brush.  Wait a few seconds to let the minerals begin to work with your skin’s own natural chemistry. Next, take our taklon concealer brush and gently dip it into your Essential Cover loose mineral foundation. Make sure to really work the minerals into the brush.  Take your concealer brush and gently pat it onto the problem area until it’s completely covered.  Don't swipe it on and don’t stray too far “outside the lines”.  Make sure to blend any obvious edges.  You can ‘set’ this concealer trick with some HydraPrime or Behave Finishing Powder using the same concealer brush or clean fingers.

Voila! Your problem is GONE- at least visually it is.

You see, covering up a raised area of skin such as in the case of a blemish or keloid-type scar, can be difficult.  The reason being is that the pore or pores are stretched making it sometimes tricky to cover them successfully with a cream-based product.  It just seems to slide around and not 'stick'.  Our Essential Cover Loose Mineral Foundation is made to adhere to the skin and that’s why this trick works so well. 

Another added benefit to using your PRIIA loose mineral foundation to cover these types of problems is that you will have an EXACT match to the rest of your face. I cannot tell you how many times I’ve seen botched concealer jobs on women.  They either choose a concealer that is too light or too dark for their skin tone.  In either case, the problem they are trying to cover up is only made MORE noticeable.  Don’t make this mistake.  You’ll only having people staring at you funny.  Trust me on this.

So there you have it.  Another makeup emergency solved.  If you haven’t tried PRIIA’s fabulous products, what are you waiting for?  Get on over to www.priia.com and get yourself some samples.  You can thank me later.

Cheers,

Kelley
(a.k.a The Mineral Makeup Coach)

Is "The Mineral Makeup Coach" Blog Dead???

You would probably think so since I haven't done a post in almost a year!  My bad!

However, the answer is a resounding NO.  This blog isn't dead ... just dormant.  PRIIA Cosmetics has grown by leaps and bounds; so much so that it takes up nearly all of my time.  The good news is I have new people coming on board to help manage my company and hopefully alleviate some responsibilities from my shoulders.  This means a little free time will be available to share more of my knowledge and expertise with my readers.

What I would like to know is:

1) Are YOU still interested in learning about makeup, beauty, skin care, etc.?

2) If you are, what topics would you like me to talk about?  How can I help YOU?

 

Let me know by leaving a comment below!

 

Cheers!

-The Mineral Makeup Coach

 

Happy 3 Year Anniversary PRIIA Cosmetics!

Wow! I can't believe three years has gone by so quickly since launching PRIIA Cosmetics. Where does the time go?

In honor of our anniversary, we are having a HUGE sale. Everything in our retail web store is now 30% off! Just enter the code: HAPPY30 at checkout to receive your discount. The sale ends prompty at 11:59pm EST 3/18/2012. Go ahead and stock up on your favorite goodies!

We're also excited to announce the launch of our new Exotic Oil Cleanse. It's a natural makeup remover and skin conditioner all in one! It's non-comedogenic and non-acnegenic. This amazing formula is loaded with skin lovin' botanicals such as Japanese Green Tea which provides vital antioxidant protection.

All orders placed during our anniversary sale of $35 or more (AFTER all discounts have been applied & BEFORE shipping) will receive a FREE sample of this amazing skin care product.

So, hop on over to www.priia.com and get in on the sale! Enjoy!

Happy Shopping!!!!

Cheers!

-Kelley
(a.k.a. The Mineral Makeup Coach)

Beauty Quick Tip: How to Prevent Your Eye Liner From Smearing

Don't you just hate it when you take the time to expertly apply your eye liner only for it to smear a few hours later?  Want a really easy way to keep your eye liner in place?  I thought so.  Please read on...

First, apply your eye liner to the top lash line by working into base of the lashes.  Next, take a smudger brush (I prefer a synthetic flat type of brush for this as opposed to a rounded bristle brush) and smudge out the eye liner into the base of the lashes.

Next, using the same brush, choose the same color of eye shadow as your liner and apply the shadow directly over the eye liner.  The powdery consistency of the shadow will help absorb any oils/waxes from the liner and make it stay put for hours and hours.

If you'd like to go for a unique look, use a different color of shadow over the eye liner.  For example, if you use a black or smoke colored liner, use an emerald green or sapphire blue shadow over top.  The effect is really pretty and allows you to get creative with different eye looks without spending a ton of time doing so.  By the way, you can follow these same steps on your lower lash line too!  Give it a try today and see what you come up with!

In need of some great natural mineral cosmetics?  Don't forget to check out PRIIA Cosmetics...we've got what you're looking for!

Question: Was this post helpful to you?  Let me know-I'd love to hear from you!

Get the most up-to-date beauty, makeup and skin care information delivered right to your inbox!  Subscribe to The Mineral Makeup Coach Blog today.

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Cheers!

-Kelley (a.k.a The Mineral Makeup Coach)
Licensed Esthetician & Owner/Formulator of PRIIA Mineral Cosmetics

A Unique Way to Say "Thank You!"

A few weeks ago my daughter turned 10 and wanted something special for her party favors.  Her party was themed around makeup, so I thought it would easy to come up with favor ideas since I formulate cosmetics.  Should I make eye shadow favors? Nah.  Blush? Nah.  Lip balm?  YESSSSS!  The only problem was...I DON'T MAKE LIP BALM.  However, I knew of someone who did.  Enter Emily Caswell of GCDSpa.com to the rescue!

Emily has an amazing niche business where she makes personalized 'thank yous' for your guests.  Just take a look at the favors she did my for my daughter's party.  They were ADORABLE!  Everyone at the party was so impressed as was I.  So much so, that I wanted to tell YOU, my readers, about Emily and her amazing small business.  Read on...

"When people ask me what I do, I usually say something like, "I make lip balm!" or "I make party favors!" Which are both true, but what I SHOULD tell them is that I help people to say thank you so they can make others feel special. This wasn't always my job description.

In 1996 I left a biotech lab job to start my own business. I have a background in biology and enjoyed working in the lab, but I wanted to be able to work from home once I had kids. I had always done design work on my own and so I started working with local businesses on their print designs and websites. For about 8 years I created lots of print ads and brochures, business cards, product labels, and other packaging, as well as helping businesses to find customers online. In the fall of 2004 I got together with a friend to make some spa products for holiday gifts. I created labels and packaging for our sugar scrubs and bath salts the same way I'd made them for my clients'

products. When we gave away our gifts and ended up with orders, I realized I might be able to combine my lab experience with my design work (and still be able to work from home). Within a year I started GCDSpa.com and was making gifts from my home "lab."

Some of my first design clients had been in the wedding industry, so I'd spent a lot of time designing for weddings. I knew how special brides felt when they had gifts personalized just for them, so I started by offering custom wedding and bridal shower favors. Pretty soon I added birthday party and baby shower designs. Now I design for girls nights out, bachelorette parties, anniversaries, and divorce parties, too. (Everyone should feel special!) Over time I've added more product options, flavors, designs, and colors.

There are lots of businesses making custom party favors and gifts, so I've worked hard to offer something more. I have very low minimums for personalized work, and have a wide selection of flavors, fragrances, and designs. (I even make totally new designs and flavors for unique party themes.) I send emails with samples of artwork so my customers can approve them before I put together their favors. I also wrap and decorate each favor so they arrive fully assembled for customers who are pressed for time. And when time is really of the essence, I offer rush order service, too!

I love everything about my work, but one of the best parts is coming up with fun theme ideas. Of course this  time of year there is lots of inspiration from the colors of Fall, as well as the flavors and scents that remind us of the season. Apples have become such popular favors, particularly decorated candy and caramel apples, and I love making my own version of these favorites. It may be corny, but I think the "Apple-y Ever After" theme is adorable for bridal showers. My customers also have come up with some terrific themes. For example, last year I designed favors for an apple-themed baby shower, with tags that read: "The Apple Has A Stem On It!" (Clearly a baby boy shower!) Autumn holidays also provide their own inspiration. I've enjoyed making favors for Halloween parties, particularly for "Ghouls Night Out," and I even make Spooky Juice lip balm just for those events. And since October is Breast Cancer Awareness month, I also create a lot of favors to offer "Hope for Hooters," featuring pink owls and Pink Lady lip balm to benefit breast cancer research.

Though I offer lots of products, my focus is making tiny thank-yous in personalized packages. I love that expressing something as simple as gratitude can help people feel appreciated and special. It's a part of my job that never gets old!"

 So, if you're ever in need of a unique and special way of expressing your gratitude, give Emily a call or check out her site at www.GCDSpa.com .  I'm sure you'll be thrilled with her work!  I know I was and so were a gaggle of little 10yr old tweenie boppers.

Get the most up-to-date beauty, makeup and skin care information delivered right to your inbox!  Subscribe to The Mineral Makeup Coach Blog today.

If you enjoy reading The Mineral Makeup Coach Blog, please feel free to share the home page with your friends using this link: http://tinyurl.com/5eqd9q.

Tweet with me on Twitter!
Connect with me on LinkedIn
Become a Fan on Facebook! 

Cheers!

-Kelley (a.k.a The Mineral Makeup Coach)
Licensed Esthetician & Owner/Formulator of PRIIA Mineral Cosmetics

 

Summer is Ending but Your SPF Usage Shouldn't!

Summer is winding down and the kiddies are headed back to school.  For some, that means the SPF gets put away on a shelf somewhere until next summer.  DO NOT DO THIS.

We are exposed to ultraviolet light ALL YEAR ROUND.  This means we should be protecting our skin from sun damage 24/7 365 days a year.  Driving in the car, walking into the store and sitting by a window are all sneaky ways that photo damage can occur.

Many people think that if they don't get a burn, they don't get damage.  That's NOT true.  UVB rays cause the burn but only reach the skin's surface.  UVA rays penetrate all the way down into the dermis (deepest layer of skin) and cause hyperpigmentation (brown spots) and the breakdown of collagen and elastin.  This leads to wrinkles, fine lines, sagging skin and uneven skin tone.

Did you know that the SPF rating on your bottle, jar or can of sunscreen is ONLY for UVB rays?  The SPF doesn't account for UVA rays.  The FDA is currently working on regulation for a system to rate sunscreen's effectiveness against UVA rays.

Most over-the-counter sunscreens contain chemicals such as oxybenzone and avobenzone.  Chemical sunscreens ABSORB the sun's rays and scatter them within the body.  Also, chemical sunscreens begin to breakdown as soon as they are exposed to light.  They need to be applied 20-30 minutes PRIOR to sun exposure and they need to be reapplied frequently to be effective.  Don't be fooled into thinking that an SPF 50 is BETTER than an SPF 30.  The amount of increased protection between the two is only about 2%-4% , yet it takes tons more chemicals to make an SPF 50.  You don't need all of those additional chemicals getting into your body.  Stick with an SPF 30 and look for one that states "BROAD SPECTRUM PROTECTION".

In my opinion, the best sunscreens are those with physical blockers such as zinc oxide and titanium dioxide.  These prevent the sun's rays from getting into your skin- the rays literally bouce right off.  They can applied as soon as you are exposed to light and they don't have the tendency to breakdown. Plus, zinc and titanium don't cause sensitivies like chemical sunscreens can.  Unlike the formulas of days gone by (think lifeguards with white goo smeared on their faces), today's physical sunscreens are more sheer and made to go on smoothly without leaving all of that ugly residue.

My favorite SPF product is by a company called IMAGE.  Their sunscreens are all physical blockers plus they  are chock full of good-for-your-skin ingredients such as vitamins, antioxidants, skin hydrators and green tea.  Plus, they are all paraben-free.  IMAGE is a professional-only product but you can contact them directly to find out which salons in your area carries the line.

So, there you have it.  Be sun smart ALL YEAR ROUND not just in the summer months.  You'll be glad you listened to me. ;-)

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The Truth About Layering Sun Protection Products
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Get the most up-to-date beauty, makeup and skin care information delivered right to your inbox!  Subscribe to The Mineral Makeup Coach Blog today.

If you enjoy reading The Mineral Makeup Coach Blog, please feel free to share the home page with your friends using this link: http://tinyurl.com/5eqd9q.

Tweet with me on Twitter!
Connect with me on LinkedIn
Become a Fan on Facebook! 

Cheers!

-Kelley (a.k.a The Mineral Makeup Coach)
Licensed Esthetician & Owner/Formulator of PRIIA Mineral Cosmetics