When I formulated the mineral foundation colors for PRIIA Cosmetics, I was determined to have shades that would work well for women of color. Why? Because most foundation shades being sold to women of color DON'T WORK! They're either too red, too orange, and/or look gray & ashy once they're applied.
As an esthetician & makeup artist, having a limited amount of colors in my kit was more than frustrating! Every time I had a women of color in my chair for a makeover or cosmetic consultation, I was soooo limited in the choices I had to use on her skin. So, when I was creating PRIIA, I was bound and determined NOT to have to deal with these issues any longer. If you want something done right, you have to do it yourself...
At PRIIA Cosmetics, we offer 28 shades of mineral foundation of which 13 are specifically for women of color! Our range starts with the softest honey tone and follows through to the deepest ebony. None of which will make your skin look ashy or pasty. The coverage is amazing and it will give your skin a beautiful, radiant luminosity without looking shiny or sparkly.
But don't take our word for it. Below is an email our staff received the other day from a VERY satisfied customer who happens to be a woman of color. I wanted to share this email because it really touched my heart. Read on...
Date: 5/13/09
From: Jacqueline Wilson
Subject: Thank you, Thank you, Thank you!!!!
Dear Kelley,
I found out about your line from Todra. So I took the plunge and placed a sample order. Highly skeptical, but eagerly anticipating their arrival.
I have to tip my hat to you, my dear. As an African American woman who has searched high and low for the perfect mineral makeup. I have purchased, returned and thrown away so many minerals it's ridiculous. But now, I can finally say that my search is Ova, finito, done! In the past I had issues with irritation, redness, gray or ashy tones. However, with PRIIA, those issues are a thing of the past. I love the slight glow from the foundation and the pumped up glow from the Satin Complexion Enhancers.
Thank you so much for the quality mineral makeup. I have passed the word on to my friends and family- they've all complimented me on my 'new' glow. :)
Keep up the good work & continued success. I look foward to being a long time customer.
-Jacqueline Wilson
WOW! Was than an incredible testimonial or what??! We're tickled pink that our customers have finally found a product that really works and lives up to its promises.
So, have YOU tried PRIIA yet? What are you waiting for? Makeup mistakes are a thing of the past when you're a PRIIA Cosmetics customer! We offer inexpensive sample sizes to test drive before committing to a full-size purchase. You can find your exact shade without breaking the bank!
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